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Why New City Phase 2 is Becoming Popular in Rawalpindi and Islamabad

Islamabad and Rawalpindi have been in constant development over the last few decades. Every few months we hear of new colonies, housing schemes and apartment complexes sprouting around us.

The twin cities have managed to spread out and expand to areas that were once barren. However, even the fast growing real estate industry couldn’t take control of the never-ending population increase in the twin cities.

People from all over the country have started moving here in search of better education, medical facilities and job or business opportunities.

It’s realistic to say that the once quiet twin cities have now become noisy and over populated and that brings a lot of inconvenience for residents who prefer a quiet, peaceful living in a rather less polluted and populated area.

Hence, people are now moving towards the outskirts, in search of openness and cleaner air, Wah being on the top of the list.

Why is Wah on the top of the list?

Wah has always been a famous and important town in Pakistan due to historical reasons.

Your mind might automatically go towards Wah being a neighbor to the famous historic land of Taxila, but it is not just that. Wah has also been among the favorite cities of the Mughal Emperors.

The famous Wah Gardens and the Wah Cantt. have been quite famous tourist locations of Pakistan. Wah has also the privilege to be the nearest town to the nation-famous engineering schools, UET-Taxila and HITEC University, Taxila. 

Needless to say, Wah has always been a known place for not just the people living in the nearby areas but for most of Pakistan. People wouldn’t hesitate moving there, provided the availability of modern amenities. Which is where AR Associates’ recent projects enter in the picture!  

New City Phase 2, Wah – A New Settlement for new locals

Now that we have established that living in the city can be exhausting, with the never ending rush hours, pollution and other severe issues of a busy city. People often try to find escapes from such busy cities, often looking at places with wider streets and more open spaces.

It is also a known fact that the population grows near opportunities and facilities, which is why investors’ new target was to invest in the historically rich lands of Wah.

Now the question is, why is New City Phase 2 getting famous among interested buyers from Rawalpindi and Islamabad? Well, that’s simple! 

AR Associates has always been very serious about providing the best facilities and modern amenities in a comfortable environment.

Keeping the best interests of clients and potential residents as a top priority, and valuing the market carefully after the successful launch of New City Phase 1, they’ve designed and developed Phase 2.

Ever since its launch, New City Phase 2 has been a talk of the town in the real estate industry. The settlement holds a prime location, with easy access to the famous GT Road, The Motorways and the New Islamabad Airport.

New City Phase 2: Eye Catching Highlights

New City Phase 2 provides facilities that many housing schemes of the same age haven’t able to secure.

Not only basic necessities like electricity and gas connections are provided to all the residents with great care and standard, New City Phase 2 is also located within a short distance of the prestigious COMSATS University, Wah Campus.

The area is gemmed with luxurious outing spots, like Manalo Gelato, China Town Restaurant, Burger King, modern roadside Zoos and beautifully planned family parks having peaceful ambiance. 

New City Phase 2: New City Homes

Located in New City Phase 2, adjacent to Main Boulevard, AR Associate has also laid out the plan for New City Homes.

These homes are designed for comfort and peace, keeping the best interest of the customer in mind. The construction for these homes meet the latest standards, guarantee a worry-free and ideal home for life.

Business Ventures in New City Phase 2

A call for entrepreneurs! As a recently developed community, New City Wah Phase 2 is an ideal location for startups to launch.

The area has a lot of opportunities to set up business. The already constructed City Business Icons -1 is a complete commercial complex ready for sale and rent.

The competition to enter in any industry is relatively lower than Islamabad and Rawalpindi and startups can flourish in a cost effective way with the impeccable opportunities in a newer settlement. 

Nightlife in New City Phase 2

Unlike newly developed housing societies, New City Phase 2 has 110 feet wide roads and 60 feet wide streets.

Every corner of the area lights up with high power streetlights that enhance the beauty of the area at night time.

The family parks are built with tiny huts for sitting that look surreal when lighted up. It is safe to say that the nightlife of New City Phase 2 reminds visitors of movies.

Final Comments

What else is there to say! The glamorous environment, ideal location for startups, easy access to major landmark of the twin cities and quality lifestyle provided to the residents of New City Phase 2 has become the talk of the town.

Investors, serious buyers, home builders, students and new businessmen are hurdling to New City offices every day! Don’t miss your chance!

How City Business Icons is facilitating Overseas Pakistanis?

The real estate market, in the last few months, has escalated with a sharp peek. As settlements like New City Phase 2 are developing, Wah City is now an eye candy for all the real-estate investors. Located in New City Phase 2, City Business Icons is an ongoing project of AR Associates based on three multi –floor buildings. City Business Icon 1 and City Business Icons 2 are designed for commercial purposes, whereas City Business Icon 3 also includes luxurious apartments and penthouses. All three complexes are a complete picture of modern architecture, with attention to luxurious detail. 

While City Business Icons-1 is all set for handing over in October, 2021, City Business Icon 2 and City Business Icon 3 are still under construction. However, AR Associates have opened doors to bookings for sale and have also shared full details about all three projects to the public. 


Overseas Pakistanis have their hearts set in their homeland and there has always been a trend of huge clientele in recent real estate projects from overseas. For any individual looking to settle down in a peaceful and comfortable location, Wah is considered to be the best option. While we are on the subject of overseas Pakistanis, it is important to touch on the fact that Wah is ideally located in the outskirts of the Twin Cities, with easy access to major landmarks of the twin cities, such as: 

  • The Motorway M1 and M2. 
  • GT Road 
  • Islamabad AirPort 
  • Biggest Bazaars Rawalpindi.
  • Daewoo Bus Terminal


City Business Icons are designed as commercial complexes. With population sprouting in Wah and nearby areas, there was a huge need for modern commercial centers for the residents. Many local and international brands are interested in opening their outlets due the huge demand from the locals. It is quite evident that City Business Icons will be the hub of all the famous brands of Pakistan. Investing in commercial property is considered to be one of the safest options for overseas Pakistanis because not only it delivers guaranteed rentals but also is expected to give capital gains up to 40 % in the coming years. 

Here’s a quick overview of property available for sale at City Business Icons 1, 2 and 3.





CBI 1 




CBI 2 



CBI 3 





City Business Icon 1 is expected to be open and running for the general public in the next couple months, whereas the other two complexes will take no longer than a year to be completely constructed.

The perk of commercial investment is monthly rentals. The current rent for one shop in City Business Icons 1 is around 72,000 Rupees.

Considering the value of the area increases by the minute, the rent is expected to grow by 15% by the end of 2023. NOW is the right to invest!


Business attracts residence and vice versa, that’s obvious to anyone who has dipped their toes in the pool of life.

The location of the City Business Icons is in the heart of New City Phase 2, where dreams of comfort come true.

AR Associate has always been sensitive to residents’ requirements for a comfortable living. The site of all three projects was confirmed after intense research, keeping all the market research factors in mind.

The area has convenient access to quality educational institutions, hospitals, restaurants and theme parks.

So, what are you waiting for? NOW is the right to invest and secure your future. For more details, visit:

whatsapp business marketing for real-estate

Fact: How WhatsApp is helping real estate market to grow faster?

The advent of e-commerce has changed the course of business dealings for every industry. Consumer-Business relations have been shortened to only a few clicks on whatsapp.

Every day we hear of new technologies that aid in making business simpler and shortened. However, when it comes to the Real Estate Pakistan, the business dealings aren’t that simple.

There is huge amount of money involved in the business dealings and investors are very cautious; which is why the industry is more of a consultancy and involving industry.


Investors have plenty of questions about the property and the surrounding infrastructure like schools, markets and mosques around in the area.

Every work day of brokers, agents or property consultant involves a lot of phone calls, emails, messages and face-to-face meetings.

If they aren’t able to answer those questions to all the clients, it is possible that they will lose the client to their competitors. Hence it is very important for all parties involved to be on top of all the happenings.


The use of messaging app, especially WhatsApp has become a very common tool for real estate agents and consultants especially in Pakistan The best thing about this app that it is free, allowing interaction with international clients free of cost.

The app has recently launched a business variant which also comes with automated reply feature called The WhatsApp ChatBot.

It has multiple built in templates for different industries, including real-estate. Needless to say, WhatsApp is aiding the real estate consultants in signing deal and growth. Let’s take a look how WhatsApp has changed and perhaps, also sped up the real estate industry.

Daily conversations with your potential customers:

WhatsApp has made it very easy for the agents to respond to most, if not all, client queries. They don’t have to present the office near the work landline to be able to do that.

Furthermore, clients always have your availability to answer their questions and the agent has the liberty to send them relevant information to persuade the client.

Liberty to send pictures, location links via WhatsApp:

Agents can virtually send pictures, plans, maps and much more via WhatsApp. Clients don’t have to make an appointment with their broker or the agent to discuss the future developments of the area.

This saves a lot of time as agents are able to secure more deals and save time as they can answer queries of multiple potential clients.

Document Submission on WhatsApp:

Real-Estate business dealings require submission of many supporting documents such as copies of CNIC, bank statements, invoices and receipts.

Client comfort plays a key role in securing deals and document submission is often a hassle that most clients want to avoid.

With WhatsApp, though, Clients are able to send scanned copies of all supporting documents and not worry about handing them over via post.

WhatsApp ChatBot for Real Estate:

WhatsApp ChatBot is the latest feature of WhatsApp Business that allows users to send code-free automated replies to clients or customers.

This feature is, without a doubt, a game changer. It saves time and aids in scheduling and organizing daily business dealings. Not only that, but it is also a great tool to collect leads for future telephone marketing.

Payment Reminders:

In the past, agencies had to send letters, emails and make phone calls to remind the customer of payment deadlines.

It was indeed a time taking task and agents often suffered from loss of revenue. With WhatsApp, however, agencies can send monthly payment reminders by simply scheduling them via real estate template on WhatsApp Business platform.

24/7 Availability:

Automated responses don’t need sleep or days off! Once the user programs and schedules response using the built-in templates, customer queries are answered at any time or day, without a delay.

This helps agents to secure leads as the zero response wait keeps the client engaged and interested.


Real Estate Industry requires a lot of communication between the agent and the clients. Chains of emails, phone calls and in person meetings are often time a hassle that slows down the process.

WhatsApp Business and especially the ChatBot feature for real-estate has opened doors to a simpler and such organized business set-up that brings in more clientele and reduces work.

Also, the clients on the other end are often more comfortable to communicate on WhatsApp than email as they are familiar with WhatsApp interface.

There is no doubt that WhatsApp has changed and perhaps even sped up the real estate business more than any other industry.

City Business Icon 1 Construction Update 2021

City Business Icon I | Construction Update 2021

By the Grace of ALLAH the 𝐂𝐨𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐨𝐧 of City Business Icon I has progressed into the next Level.
We have completed the Grey Structure for City Business Icon I on Main Boulevard, Near G.T Road, New City Phase 2

City business Icon I is one of the fastest-growing projects that are being constructed in New City Wah.

What is CBI I

With the prevailing condition of business activities that are going in this area, City Business Icon I comes on top of the list of the most successful projects that have ever been built.

City Business Icon I Amenities to Draw Renters

The significant feature of this area is that there is very level of people living in this area which opens avenues for new businesses to open. It is very evident that our construction timeline has been very strict and marked performance by our engineers has been showing here. Construction started a few months back in October 2020, excavation and other initial steps were completed in just 2 to 3 months.

City Business Icon I has artistic construction design all the latest and most luxurious amenities present. Invest now in City Business icon 1 and secure the most rewarding investment of your life

City Business Icon I Construction update 2021

It takes time, consistency, and knowledge to create landmarks and Al hum du lillah we are putting our efforts 24/7 to achieve it. We aim to deliver possession till December 2021 as promised.
City Business Icons
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Commercial real estate


Deciding between Commercial Real Estate and Residential Real Estate investing is not a decision made overnight. Each strategy offers its own set of profit as well as its own set of challenges. The path a real estate investor chooses to take will depend on their goals, risk tolerance, liquid capital, and time.

Commercial property, also called commercial real estate, investment property or income property is real estate intended to generate a profit, either from capital gains or rental income.

Commercial real estate
Commercial Real Estate

Residential real estate:

It consists of housing for individuals, families, or groups of people. This is the most common type of estate.

Residential Real Estate
Residential Real Estate

Benefits of Commercial Real Estate Investing

Benefits of Commercial Real Estate Investing
Benefits of Commercial Real Estate Investing
  • Higher Returns:

     Compared to the returns on residential properties, commercial property cash flow and returns are far more attractive. More space equals more tenants, which equals more money in your pocket. Not bad for an investor looking to diversify their portfolio.
  • Qualified Tenants:

     It can sometimes be difficult for investors looking to rent out their single-family property (or small multi-unit property) to find tenants who are qualified and who will keep the property up to snuff. On the other hand, commercial tenants tend to be businesses, corporations, or something of the like. Because a larger company backs them, they are typically more likely to respect the property and its rules. While this is not always the case, qualified tenants will make any property owner’s life easier.
  • Triple Net Leases: 

While triple net leases vary from case to case, they are extremely valuable for commercial real estate investors. With a triple net lease, the property owner does not have to pay any property expenses. The lessee handles all property expenses directly, including real estate taxes, so all the property owner has to pay is the mortgage. Big companies will typically sign this type of lease to maintain a look and feel in line with their branding. So they manage those costs while the investor pays practically nothing in maintenance costs.

  • Longer Lease Terms:

    Commercial leases tend to be much longer when compared to residential properties, which typically range from six to 12 months. For investors, this means lower turnover costs and vacancy rates. The long lease terms signal reliable, positive cash flow for those worried about marketing a property from year to year.
  • Easier To Increase Value:

    One of the biggest differences in residential and commercial real estate is how property values are determined. While residential real estate is largely influenced by comparable properties, commercial real estate is directly impacted by how much revenue it generates. Simply put, the amount of cash flow a commercial property is earning, the higher the property value will be. With the right tenants, investors could see an increase in value at a much faster rate than residential housing.

Smart investors know that it is of utmost importance to evaluate all the pros and cons before making a final investment decision. However, these benefits of commercial real estate investing are undeniable.

Benefits of Residential Real Estate Investing

Benefits of Residential Real Estate Investing
Benefits of Residential Real Estate Investing
  • Cost Of Entry:

     While it is possible to obtain commercial real estate loans even as a newbie investor, the cost of investing in residential real estate is most certainly less than commercial real estate — at least to start. The average person may not have enough savings for a sizable down payment on a commercial property, while it is much more likely that they have enough saved for a single-family home. If the thought of a commercial property sounds too overwhelming for a new investor, think of it this way: Once an investor has purchased several cash flow producing residential properties, they will likely have the capital and necessary experience to invest in a commercial building.
  • Decreased Tenant Turnover:

     For residential real estate investors, especially if their focus is on single-family homes, tenant turnover is not something dealt with often. Businesses change and grow, and those are usually the tenants that make up commercial properties. With that kind of volatility, it can be difficult to keep tenants for long periods of time. This means more work has to go into finding tenants regularly instead of once in a blue moon. In fact, if you market and screen tenants correctly as a residential real estate investor, you can find individuals who are committed to being long term renters. If you focus on acquiring only long term tenants, you can be more confident that they will treat the home as if it’s their own.
  • More Lenient Zoning Laws:

    With commercial investing comes far more red tape to deal with as the property owner. Zoning laws are more strict, building permits are harder to come by, etc. With residential real estate, rules and regulations are more lenient and smaller scale.
  • Larger Buyer and Renter Pool:

    Residential real estate benefits from having a large pool of potential tenants and buyers compared to commercial real estate – which relies on businesses. As companies acclimate to online marketplaces and remote work opportunities, investors may find it harder to attract commercial tenants in some markets. The high demand for residential real estate makes this a particularly attractive opportunity for investors, no matter the market.
  • Performs Better In Economic Crisis:

    Businesses are often the first to experience the costs of an economic downturn, which can affect commercial investors in a few ways. First, commercial property owners hoping to attract tenants while the economy is in decline may find marketing the property to be particularly challenging. Residential real estate is by no means immune to these challenges; however, as a whole, residential property owners will benefit from the fact that housing is always in demand (despite the state of the economy). There is also no guarantee a company will stay in business for the duration of a commercial lease. This can present a unique challenge for commercial investors counting on long term tenants.

Risk versus rewards between commercial and residential properties

  • Tax benefits:

    Commercial and residential properties that are let out attract tax on income from house property. However, in some cases, a house property that is taken on a home loan, qualifies for tax breaks under Sections of Income-Tax Act.
  • Risk and volatility:

    Investment in residential property is more risky and volatile as compared to investment in commercial properties. It is due to: frequent change in tenants; higher maintenance; and Upkeep costs and lower returns. Whereas, commercial properties offer stable, long-term rentals, with predictable income streams.
  • Entering and exiting an investment:

    Both are illiquid assets. However, with Real Estate Investment Trust (REIT) regulations, it would be easier to create a portfolio of commercial properties than residential properties. Also, since the supply of Grade A pre-leased assets is low, the demand is much higher, making it more liquid than residential properties.

Above all these considerations, it is also important to examine the location, investment size and tenure, before making the final decision to invest in a residential or commercial property.

Benefits and drawbacks of investing in residential property



Lower entry ticket

Low rental yields / rental incomes

No minimum / lowest size applicable

Investment in interiors, etc., to make it rent-friendly

Loan facilities easily available

Rental agreement usually cannot exceed 36 months

Leasing process is usually easier


Comparatively lower holding period for returns, as against commercial property


Benefits and drawbacks of investing in commercial property



Higher rental yield and returns

The capital values of commercial properties tend to remain stable for longer periods of time

Longer term lease possible, i.e., up to nine years

The property may need to be of a specific minimum size, to be commercially viable

Leasing can be in bare shell or warm shell

Difficult to offload, as there are fewer buyers in the market

Commercial values are not very volatile


Real Estate investment in 2021

What is real estate?

Real estate is a fundamental property consisting of land and improvements, including buildings, fixtures, roads, structures, and utility systems.

Types of Real Estate:

Types of real estate

Critical advantages of investing in real estate:

Competitive returns:

Returns offered by the real estate market are very high compared to the returns on investment in bonds and stocks.

In addition to getting the benefit of annual appreciation, the passive income generated by the property can be invested in the family or more properties to get more benefits.

Stable income:

Real estate investments rely more on rental income, and therefore, these are less volatile investments.
Income from real estate investments is stable as it does not change significantly with changes in market conditions.

Portfolio diversification:

Diversifying a financial portfolio provides financial security. We can reduce risks and portfolio volatility by adding real estate investment to the investment portfolio.

Tax advantages:

Self-employment tax is not charged on the cash flow received from rentals. Apart from this, depreciation on assets under real estate is a tax-deductible expense.

Hedge against inflation:

Real estate is an intangible asset and a hedge against inflation. When the economy grows, the value of real estate increases, such as rents increase over time.

Real estate is a naturally limited commodity in supply, giving it an inherent, intrinsic value that serves a basic need.

Disadvantages of investing in real estate:

Transaction costs associated with purchasing real estate investment are considerably high, which reduces profit.
Real estate investments have very low liquidity, which means it is difficult to convert such assets into cash quickly.
Management and maintenance costs associated with properties are high and such costs can increase if the property is set to idle for an extended period.
If an investor with rental property deals with volatile economies, he/she may have to face loss.
Real estate transactions consume considerable time and effort to complete.

Global Real estate Growth rate:

According to the Global Real Estate Market Report, 2021, the global real estate market is expected to grow from $2687.

Thirty-five billion in 2020 to $2774. Forty-five billion in 2021 at a compound annual growth rate (CAGR) of 3. 2%.

Investment in Real Estate vs. Stocks


Forecast- Global Real Estate Market (2021-2025):


Global real estate universe in comparison:

Global real estate universe in comparison:

Global distribution of real estate value versus population:

Global distribution of real estate value versus population:

Value of listed real estate market worldwide in 2020, by region

Value of listed real estate market worldwide in 2020, by region
Value of listed real estate market worldwide in 2020, by region

Source: Statista 

Asia Pacific accounts for the largest share of listed real estate market worldwide.



The vision of City Business Icon is to accomplish the highest tenable worth of the Real Estate market while get going our company as the leading and preferred real state in Pakistan and nearby area to proceed in the best interest of our clients’ around the clock.



Office# 16 & 17,Ground Floor City Business Icons I, Near G.T Road, A Block New City Phase 02 Wah Cantt


+92 321 5321 234



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